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Earn Money with Online Courses – The demand for online courses has increased outrageously in recent years. This may be due to the fact that fees for traditional education are now twice as much and online courses have proven to be a valuable and less expensive alternative. For whatever reason, online courses are in demand and this demand has created an opportunity for people to earn money from selling online courses.

The purpose of this blog post is to provide a guide on how to earn money with online courses. If you are interested in learning how to earn money with online courses, then make sure to read till the end.

Can you Make Money Selling Online Courses?

Creating and selling online courses is a booming industry. However, to achieve success in this industry is to create something not just of value but also in demand. 

So if you are wondering if you can make money selling online courses, the answer is yes. Selling online courses is so much a profitable venture that if carried out right can help you achieve financial freedom.

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How to Make Money with Online Courses

The process to earn money with online courses is fairly straightforward and easy. Here are the step involved in making money with online courses:

Step One: Create an Online Course

Creating a course to sell is the first step to earning money with online courses. This step involves not just creating any course, but a course that is valuable and in high demand. 

There are several factors to consider when creating an online course to sell including the demand for the course topic, and the delivery style for the course (through pdf, ebook, video, or one on one).

This step will require you to conduct research on the course you are planning to create and what is available in the market. You can use tools like Google Trend to identify what is in demand in the market to help guide your course creation decision. When you have fulfilled all criteria, then you can begin creating your course.

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Step Two: Choose a Platform to sell the Course

After creating an online course, the next step is deciding how to sell your course. There are several ways for administering an online course. Some people sell on personal websites and some administer one-on-one coaching services. A majority of online course sellers usually sell their courses through online marketplaces. 

If you are looking to sell your online course through an online marketplace, some important factors to consider include their fees, the limit you have to customize your course, and their customer support. Some of the online marketplaces to consider when looking to earn money with online courses include Udemy, Thinkific, Teachable, and ISpring.

Once you have selected your preferred marketplace, you can proceed to register and upload your course on the platform.

Step 3: Promote the Course

Once you have an online course uploaded, the next step is to promote the course to get more students enrolled and essentially earn more money. Chances are the platform you join will help to promote your course. However, in order to achieve the best possible outcome, running promotions by yourself can be crucial. Here are some promotion tips to earn more money with online courses:

  • Optimize your course page using clear, concise, and relevant keywords on your marketplace to help you increase conversions. 
  • Leverage social media platforms to promote your online course and reach new students.
  • Email marketing remains one of the most highly converting forms of marketing. Build an Email list by offering a lead magnet such as a free eBook or webinar, in exchange for email addresses.
  • Create blog posts, videos, and podcasts related to your course topic. This can help build your authority in your niche and attract potential students to your course.
  • Provide a free trial or demo of your course to entice potential students to enroll. This can help build trust and credibility in your course.

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How to Create a Profitable Online Course

Here are the steps to create a profitable online course to earn money with online courses:

Choose the ideal course topic

The first step in creating a profitable online course is to choose a topic that people are interested in and willing to pay for. The key here is to identify your target audience and their needs. It’s natural to consider something you are passionate about. However, further research can help you find topics that are in high demand and have few quality courses available.

Make sure there is strong demand for your course topic

Conduct market research to determine if there is a demand for your course topic. Look for keywords related to your topic and see how often they are searched. Check out online forums and social media groups to see what people are discussing. This will help you understand your potential customers and tailor your course to their needs.

Create engaging learning outcomes

The learning outcomes of your course should be clear, specific, and measurable. They should outline what students will be able to do or know after completing your course. Make sure your learning outcomes are aligned with your course topic and target audience.

Draft out a course plan and content

Your course plan should include the structure of your course, the modules or lessons, and the timeline. Create a detailed outline of the content for each module or lesson. Make sure the content is organized and easy to follow.

Determine the most effective delivery strategies for every lesson

Choose the most effective delivery strategies for your course. This could include videos, live webinars, quizzes, interactive assignments, or downloadable resources.

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Create your online Course

Use a platform to create and host your online course. Popular options include Udemy, Teachable, and Thinkific. Make sure your course is visually appealing and easy to navigate. 

Set a fitting price

Determine a price that is competitive and reflects the value of your course. Some of the factors to consider when setting the price for your course include the market demand, the course content, and the length of the course. Furthermore, you can offer discounts or promotions to attract more customers.

Promote your course

Promote your course through various channels, including social media, email marketing, and ads. Make sure to engage with your audience and provide excellent customer service to build your reputation and encourage positive reviews.

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What Online Courses are in Demand?

If you are looking to earn money with online courses, you have to consider the demand for the courses. Although demand for courses may change with time, here are some of the online courses in demand that you can sell to earn money:

  1. Business and Entrepreneurship: Courses in business and entrepreneurship are always in demand, as more people are starting their own businesses or looking to advance their careers. Topics such as marketing, finance, and leadership are popular choices.
  2. Digital Marketing: Digital marketing is a wide field that covers many different skills, such as SEO, social media marketing, email marketing, and content marketing. With more businesses moving their marketing online, courses in digital marketing are in high demand.
  3. Coding and Web Development: As more businesses move online, the demand for web developers and coders has increased. Online courses that teach coding and web development skills, such as HTML, CSS, JavaScript, and Python, are in high demand.
  4. Data Science and Analytics: With the rise of big data, businesses need skilled professionals who can analyze and interpret data to make informed decisions. This has resulted in increased demand for courses in data science and analytics, including topics such as Python, R, and machine learning.
  5. Cybersecurity: With the increasing number of cyber threats, businesses are investing in cybersecurity to protect their data and systems. Courses in cybersecurity, including ethical hacking and penetration testing, are in high demand.
  6. Health and Fitness: Courses in health and fitness, including topics such as nutrition, exercise, and wellness, are in high demand as people are increasingly interested in improving their health and well-being.

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Frequently Asked Questions

Is selling online courses profitable?

Selling online courses is highly profitable and can be considered one of the most lucrative ways of earning passive income. The steps involved are easy to understand and straightforward to follow. If you are willing to put in the necessary effort, it will be highly rewarding and you are certain to earn money with online courses.

How much can I earn from online courses?

How much you can earn from online courses is highly dependent on several factors including the price your set for the course, the market demand, and your niche.

What kind of online courses sell best?

The demand for courses is sure to fluctuate with time. However, the current top 3 bestsellers in online courses are in niches such as business and entrepreneurship, digital marketing, and computer and IT related courses.


Selling online courses is a great way to earn passive income. It is a profitable investment that requires little or no investment. If you want to earn money with online courses, you have to dedicate time and effort not just to create the course but also to promotion also. You can use effective promotion methods like email marketing and social media to create awareness about your course. It is possible to earn money with online courses. Why not try it out today.

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