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Social Media Marketing for Beginners – Are you a newbie looking to break into the social media marketing industry, or you’re just looking to understand the basics of social media marketing? Either way, you’re in luck. This blog post will provide you with a social media marketing guide for beginners with no marketing experience.

We’ll help you understand the basic strategies in social media marketing and outline a roadmap to becoming a professional social media marketer. We’ll also offer some tips and recommendations for resources you’ll need to become a successful social media marketer. Want to become a social media marketer? Read on!

What is Social Media Marketing for Beginners?

Social Media Marketing is a type of digital marketing strategy that uses social media platforms as its base for promotions and audience engagement. It involves creating and sharing compelling content and initiating interactions with users on social media platforms.

As a beginner in the Social Media Marketing industry, your first task would be to identify your target audience and the platforms that are most relevant to achieving your marketing goals.

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What are the Basics of Social Media Marketing?

The basics of Social Media Marketing involve creating a working strategy that helps in achieving your promotional goals. These are the to-do’s in Social Media Marketing if you want to increase your brand awareness or promote a product or a service. The basics of Social Media Marketing are as follows:

Define Your Goals

You need to define and understand your reason for marketing on social media. It may be to increase awareness about your brand, drive sales, or generate traffic for your website. Identifying what you need to do is an essential first step.

Identify Your Target Audience

Who are the particular people you are trying to reach? Knowing this will help you select a social media platform and guide you in tailoring your content. With that being said, several brands and businesses work with the big four – Facebook, Instagram, Twitter, and LinkedIn.

Publish Content

As a Social Media Marketer, you have to be able to create and publish compelling content that resonates with your target audience. This may be photos, videos, or other forms of media. Here you will define how often you will post content. Publishing content on a regular basis keeps you relevant on social media platforms.

Engage with your Audience

Interacting with your target audience is essential as a Social Media Marketer. It can be in the form of asking questions, reacting and responding to comments, or participating in discussions.

Analyze your Metrics

Metrics analysis is an essential skill for a Social Media Marketer. It helps you to track your progress and adjust your strategies if needed. Some of the important metrics to analyze as a Social Media Marketer include the number of followers or likes, post reach, and post engagement.

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How Much do Beginner Social Media Marketers Make?

The salary of a social media marketer greatly depends on their level of experience. But location and the business you work for can also play a huge role in determining how much you make. 

As a beginner social media marketer, you will be earning an entry-level salary for a social media marketer. In the United States, a beginner social media marketer can make an average of $40,000 to $50,000 per year. However, this amount may only apply to first-world or second-world countries. Third-world countries are expected to earn far less.

How to Start Social Media Marketing

Learning social media marketing can seem overwhelming, especially as a beginner. Here are some steps that can help you to learn if you are starting out with social media marketing:

Learn the basics

Begin by learning the basics of social media marketing, such as defining your target audience and setting clear goals.

Choose your social media platforms

Choose which social media platforms you want to focus on based on where your target audience is most active. Platforms like Facebook, Twitter, Instagram, and LinkedIn are the most popular and should fit your needs as a beginner.

Follow industry experts

Follow industry experts and influencers on social media and read their blogs and books. This will help you stay up-to-date with the latest trends and best practices.

Take online courses

Online courses are a highly recommended move if you want to learn social media marketing. Many reputable online platforms offer courses that cover a wide range of social media marketing topics. You can get certifications from these courses while learning and completing hands-on projects from strategies you are being taught.

Practice and experiment

Practice and experiment with different social media marketing strategies to see what works best for your business. Test different types of content, posting times, and engagement strategies to see what resonates most with your audience.

Analyze your result

 Learn to use social media analytics tools to measure the success of your social media marketing efforts. This will help you understand what’s working and what’s not, and help you adjust your strategy accordingly.

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Recommended Social Media Marketing Courses for Beginners

Looking for a Social Media Marketing course to help you get started as a beginner? There are several of them on the Internet. Some online platforms that offer the best and most comprehensive Social Marketing courses for beginners include:


Udemy offers different social media marketing courses, both free and paid. Some of their most popular courses include Social Media Marketing Mastery 2023, Social Media Marketing – Content Marketing Masterclass 2023, and How To Build A Brand On Social Media.


Coursera offers social media marketing courses from top universities and institutions, such as the University of Pennsylvania and Northwestern University. Some of their courses are free, while others require payment.

LinkedIn Learning

LinkedIn Learning (formerly Lynda.com) offers a range of social media marketing courses for beginners, including courses on social media advertising, content marketing, and influencer marketing.

Resources needed for Social Media Marketing

Social Media Marketing is a growing industry and sometimes it can be overwhelming as a social media marketer trying to keep up with campaigns. 

Here are some tools and resources you can use to reduce automate and streamline publishing content across various social media platforms. They can also be used to create schedules and monitor metrics. They include:

  • Loomly
  • Buffer
  • Social Media Explorer – Free
  • Hootsuite
  • Social Champ

Benefits of Becoming a Social Media Marketer

Being a social media marketer comes with its own set of benefits. Some of them include:

  • In-Demand Skillset: Social media marketing is a rapidly growing field, and being skilled in this area can make you highly marketable. As more and more businesses shift their marketing efforts to social media, the demand for social media marketers is only expected to increase.
  • Flexibility: Many social media marketing positions can be done remotely, giving you the freedom to work from anywhere. 
  • Creative Freedom: Social media marketing often involves creating content and coming up with creative strategies to engage with audiences. If you enjoy coming up with new ideas and expressing your creativity, social media marketing can be a great outlet for this.

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Frequently Asked Questions

How can I get into marketing without marketing experience?

The best way to get into marketing with no prior experience is to take an online course. There are several online resources available that offer courses and certifications in marketing. Some popular ones include Coursera, Alison, and Udemy.

Can I learn social media marketing on my own?

Yes, you can certainly learn social media marketing on your own by taking online courses or researching social media strategies and implementing them on platforms you already belong to. They are also YouTube channels that teach social media marketing if you are looking to learn for free. One exercise you can take on is growing your own social media account.

Do you need experience for social media marketing?

While having experience in social media marketing can certainly be helpful, it is not always required. Many businesses are willing to hire individuals who are passionate about social media and are willing to learn and grow in the field. However, to start a career in social media marketing, it is important to have a strong understanding of the basics of social media marketing, social media platforms, trends, and best practices. 


Social Media Marketing is a powerful tool for businesses and a powerful skill to learn in this day and age. As a beginner, you may feel overwhelmed, but a good understanding of the basics would set you right on the path to success.

Remember to stay up-to-date with the latest trends in the social marketing industry, and don’t be afraid to experiment and try new things. With dedication and persistence, you might just become an invaluable asset to a business.

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