Affiliate Marketing: How To Start Making Money in 2023

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Affiliate Marketing is a lucrative and sustainable way to earn passive income and improve your financial situation. With an estimated value of $12 billion, this career path offers enormous potential for content creators, bloggers, and website owners to earn money online.

One of the biggest advantages of affiliate marketing is the flexibility it provides. As an affiliate marketer, you can choose to work full-time or freelance, and you have the freedom to select the niche and products you want to promote.

If you’re a blogger or content creator looking to establish your online presence, increase your revenue, and scale your business, affiliate marketing is an excellent opportunity to do so. In this article, we will cover everything you need to know to get started. So, be sure to read until the end to learn more!

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How To Start Affiliate Marketing As a Beginner

With the advent of technology, making money has been made easy. With just the right platform like blogs and websites, you can make all the money you need online through affiliate marketing.

Businesses spend over $8.2 billion on affiliate marketing and it has also been estimated to grow to $15.7 billion by 2024. The best part? You literally can become an affiliate with zero capital. Wondering how to get started?  Here are seven simple steps on how to get started;

1.    Select your Preferred Niche

The first and the most important step towards becoming an affiliate marketer is choosing a specific target market and audience, otherwise known as a niche. Your niche is the category or the area you find comfortable promoting and talking about.

For instance, if what you enjoy speaking about the most are skincare and cosmetics, you can become an affiliate marketer for the skincare and beauty industry, recommending and promoting products within that niche.

This will enable you to build an identity easily and grow both credibility and expertise. However, if you find it difficult to select a niche, the following factors will enable you to make a selection;

●   Your interest; pick an area that you find interesting and you know you are capable of creating amazing content that people will enjoy. To find out your interest, ask yourself these questions.

  • What do I do best?
    • What do I like writing or speaking about?
    • How can I utilize my talent or expertise?

●  Your competitors: you have to consider how competitive your niche is. If it is highly competitive, then you have to think of a unique selling point to stand out. If it is not, then it is a lot easier to grow.

●   Market Demand: it is important to also ensure that the niche you have chosen is sustainable and lucrative. Select an evergreen market that subsequently has demands all year round. You can also use platforms like Ubbersuggest or Google Trends to find out keywords, that will make your content ranking popular.

SEE ALSO: How Do I Generate Traffic Organically As An Affiliate Marketer | Best 6 Organic Traffic Sources

2.    Choose an Affiliate Platform

Contrary to the popular myth that affiliate marketing can only be done on websites and blogs. Well, it is not restricted to those platforms. You can do affiliate marketing on other platforms like Youtube, Social media platforms such as Instagram, Tiktok, Facebook, etc, newsletters, and podcasts to mention but a few. 

However, one of the best platforms to run affiliate marketing is social media, especially if you have pre-existing followers. This is because social media has over 4.62 billion active users and you can easily lead your audience from your social media networks to take action on your website.

Additionally, those platforms give you an avenue to engage with your audience, build credibility and grow a community of loyal customers. However, when deciding on a platform, you have to consider your audience demographics, interest, the contents they like, and the platform they use the most.

For instance, if you are targeting teenagers between the age of 18-24 years old, Instagram is a good option. If you are hoping to sell to professionals, business owners, and CEOs, platforms like LinkedIn will be best.

Although promoting affiliate marketing products on social media is an excellent approach to growing an audience, at the same time,  having a separate website gives your brand a more polished appearance and draws in potential buyers.

As a matter of fact, about 65% of affiliate marketers drive traffic by blogging. Aside from this, the blog post also gives you the opportunity to include your affiliate links naturally in your content and optimize them for search engine results.

3.    Join an Affiliate Program

Once you have identified your target audience and have a platform to publish your content, the next step is to find a suitable affiliate marketing program for your niche.

One way to do this is to research brands within your niche and check if they have their own affiliate programs that you can join. Alternatively, you can apply for an affiliate network to gain access to multiple affiliate programs simultaneously.

When looking for a suitable affiliate program; these factors should be considered;

Cookie period; all affiliate sales are connected to you with the use of a tracking cookie attached to your links, which can last from 1 to 30+ days. While a shorter cookie is effective, longer cookie periods give you more time to convince and convert your audience.

Brand Alignment and Reputation: ensure partnering with brands and companies with good and reliable reputations. Therefore, before choosing an affiliate program, evaluate the brand’s forum, and social media platforms, and check if what they do aligns with your goals.

Commission Structure: this is another important thing to take note of. Commissions that are recurring are frequently offered by subscription-based businesses. These types of businesses allow you to make money as long as the consumer continues to pay for the service.

Other commission structures, require that you reach a particular threshold of sales or generate a certain amount before sending the payout. In all, take a good look at the commission rate before joining an affiliate program.

SEE ALSO: How to Become a Super Affiliate Marketer

4.    Write Quality Content

Converting your audience and making them take action is not just by ranking well on google. If your content is not convincing enough to move your audience to action, then, you might not make sales.

However, if your content is well written, and priorities connecting and engaging with your audience, then, you will be able to earn their trust and eventually convert them. Therefore, creating quality and valuable content that meets your audience’s trust is compulsory.

Some of the common content you can create include; product reviews, tutorials, eBooks, Resource pages, etc.

5.     Drive traffic to your affiliate website

After publishing good and quality content, the next thing to do is to generate traffic to your affiliate site. This is important for conversion, leads, and attracting potential clients. Hence, the creation of a good SEO strategy will make your site appear on sear engines.

The more your website appears on the first page of a google search, the more traffic you are likely to generate. To achieve this, ensure to always include in your content relevant keywords and a fast-loading website.

The following ways will also help you generate traffic for your affiliate website;

●      Be consistent on social media: your social media is one of the best ways to increase your brand awareness if it is solid and always running. With your social networks, you can build followers, post content and optimize them with mentions and hashtags.

●      Start an email campaign: email marketing is also an effective way that allows you to nudge readers toward making a purchase. By sending these newsletters, you will be able to directly communicate with your audience about product recommendations, regular updates, and limited offers.

  • Write guest posts: Pitch your content to a website in your niche and offer to write high-quality and valuable content for them. This enables you to attract an audience interested in your content to your own website. 

6.    Evaluate and Track Your Affiliate Campaigns

Tracking your marketing efforts is crucial in measuring your campaign success. The proper monitoring of our affiliate links enables you to create an effective strategy that will boost your income.

This includes tracking your links, pages, and visual elements to get more sales, conversions, and traffic. Although, you can easily track your progress through an affiliate dashboard, however, you can as well use additional affiliate marketing tools for detailed analysis.

Some of these tools include Voluum,, etc. You can also use platforms like Google Analytics and Google Tag Manager to track your links.

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Why Should You Start Affiliate Marketing?

Here are reasons why you should consider affiliate marketing;

  1. Unlike all other businesses, starting affiliate marketing is cost-effective and involves low risk.
  2. Affiliate marketing gives you the opportunity to explore. There is no limit to this business as you can promote as much business as you can simultaneously.
  3. It also allows you to earn a steady income in a passive way. That is, you can be making money while sleeping.


If you’re looking to make money online, affiliate marketing can be a great low-risk, and easy-to-scale option. You don’t need advanced technical skills or a huge budget to get started.

To begin, choose a niche and a platform that suits you, then research and join affiliate programs that fit your interests. Next, create compelling content that showcases the affiliate products and try to generate leads from a variety of sources. Don’t forget to track your campaigns and experiment with different strategies to improve your results.

It’s important to keep in mind that success in affiliate marketing takes time and effort. You may not see results overnight, so be patient and commit to learning and implementing effective affiliate marketing techniques.

Ultimately, the most crucial step is to take action and get started. Armed with the knowledge of how to begin, you can confidently embark on your affiliate marketing journey and work towards creating a successful online business.

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