Klaviyo and Mailchimp | which is better?

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Klaviyo and Mailchimp -In the world of email marketing, Klaviyo and Mailchimp are two of the most popular and widely used platforms. Both offer a range of features to help businesses effectively engage with their subscribers and drive conversions.

In this article, we will conduct a comprehensive comparison of Klaviyo and Mailchimp, exploring their key features, pricing structures, user interfaces, integrations, and customer support, to help you make an informed decision about which platform is best suited for your email marketing needs.

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Comparison Between Klaviyo and MailChimp

Here are Key features and pricing options of Klaviyo Vs MailChimp compared side by side:

Features and Functionality

Both Klaviyo and Mailchimp provide a variety of features to create, automate, and analyze email campaigns. Klaviyo focuses on the eCommerce industry and offers robust segmentation capabilities, personalized product recommendations, and advanced automation workflows tailored for online stores.

Mailchimp, on the other hand, caters to a broader audience and provides features like A/B testing, landing page creation, and social media integration. While Klaviyo excels in eCommerce-specific features, Mailchimp offers a more versatile range of tools suitable for different business types.


Pricing is a crucial factor when choosing an email marketing platform. Klaviyo and Mailchimp adopt different pricing models. Klaviyo’s pricing is based on the number of contacts in your list, whereas Mailchimp offers tiered pricing based on the number of subscribers and additional features.

Klaviyo’s pricing can be higher compared to Mailchimp, especially for larger contact lists. However, Klaviyo’s advanced segmentation and automation capabilities often justify the higher cost for eCommerce businesses focused on driving revenue through email marketing.

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User Interface

The user interface of an email marketing platform plays a significant role in user experience and efficiency. Klaviyo’s interface is sleek, intuitive, and specifically designed for eCommerce. Its dashboard provides a comprehensive overview of key metrics and campaign performance.

Mailchimp, on the other hand, offers a more visually appealing and user-friendly interface, making it easier for beginners to navigate and create campaigns. Both platforms have a drag-and-drop editor, making it simple to design visually appealing emails.


Seamless integration with other tools and platforms is essential for maximizing the potential of your email marketing efforts. Klaviyo offers direct integrations with popular eCommerce platforms like Shopify, Magento, and WooCommerce, enabling automatic syncing of customer data and purchase history.

Mailchimp, on the other hand, has a wider range of integrations beyond eCommerce, including content management systems (CMS), customer relationship management (CRM) software, and social media platforms. The breadth of integrations makes Mailchimp a versatile choice for businesses with diverse software requirements.

Customer Support

Efficient and reliable customer support is crucial for any software platform. Klaviyo provides excellent customer support through various channels, including live chat, email, and phone support. Their support team is knowledgeable and responsive, ensuring timely resolution of issues.

Mailchimp also offers a variety of support options, including email support and a comprehensive knowledge base. However, some users have reported delays in receiving responses from Mailchimp’s support team.

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Deliverability and Performance

The deliverability of emails is a critical aspect of email marketing success. Klaviyo has a strong reputation for high deliverability rates, thanks to its dedicated focus on email deliverability and compliance.

It uses various strategies, such as DKIM and SPF authentication, to ensure that emails reach the intended recipients’ inboxes. Klaviyo also provides detailed metrics and reports to monitor deliverability performance.

Mailchimp also prioritizes deliverability and has implemented measures to enhance email deliverability rates. They offer tools like email authentication, segmentation, and engagement-based sending to improve deliverability. While Mailchimp’s deliverability is generally reliable, some users have reported occasional issues with emails landing in spam folders.

Automation and Personalization

Automation and personalization are crucial for effective email marketing campaigns. Klaviyo’s automation capabilities are specifically designed to cater to the needs of eCommerce businesses. It allows for advanced segmentation based on customer behavior and purchase history, enabling targeted and personalized emails.

Klaviyo’s automation workflows are highly customizable and provide options for sending personalized product recommendations, cart abandonment emails, and post-purchase follow-ups.

Mailchimp offers automation features that allow users to create personalized customer journeys. While not as eCommerce-focused as Klaviyo, Mailchimp’s automation still offers functionality for targeted messaging, welcome series, and abandoned cart emails. However, some users find Klaviyo’s automation workflows more robust and tailored to their specific eCommerce requirements.

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Reporting and Analytics

Tracking and analyzing campaign performance is essential to optimize email marketing efforts. Klaviyo offers detailed reporting and analytics, providing insights into key metrics such as open rates, click-through rates, conversion rates, and revenue generated. It also offers visualizations and A/B testing options to help users make data-driven decisions and refine their campaigns.

Mailchimp provides comprehensive reporting features as well, including data on campaign performance, audience growth, and engagement metrics. However, some users find Klaviyo’s reporting capabilities more intuitive and easier to interpret, particularly when it comes to eCommerce-specific metrics and revenue tracking.

Third-Party Reviews and User Feedback

Considering the experiences and feedback of existing users can provide valuable insights into the strengths and weaknesses of each platform. Both Klaviyo and Mailchimp have a substantial user base and a presence in the industry.

Exploring third-party reviews, user forums, and social media discussions can help you gain a broader perspective on the user experiences and satisfaction levels associated with each platform. LEARN MORE


Both Klaviyo and Mailchimp are powerful email marketing platforms with their own unique strengths. Klaviyo’s specialization in eCommerce and advanced automation features make it an excellent choice for online stores looking to drive revenue through personalized marketing campaigns.

On the other hand, Mailchimp’s versatility, user-friendly interface, and extensive integrations make it a suitable option for businesses of different sizes and industries.

When choosing between Klaviyo and Mailchimp, it’s essential to consider your specific needs, budget, and long-term goals. Carefully evaluate the features, pricing, user interface, integrations, and customer support to make an informed decision that aligns with your business objectives.

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