Wow, Facebook has launches music-making app Collab. With Facebook Collab, the focus has now returned to video making, and specifically, the notion of watching, mixing and matching original videos together, starting with music.
Facebook Collab’s Key Features
- Collab is only intended for the current production of original music videos.
- Collabs can only last for up to 15 seconds.
- It is not intended as a professional platform for making music.
How to begin using the Manager for Facebook Brand Collabs
Just go to the relevant section to start using Facebook Brand Collabs Manager, and sign up as a creator or advertiser/brand.
You are able to sign up here as an advertiser or brand. Once you have signed up, you will be able to see all the Facebook pages that you are an excellent administrator. Select the page you would like to add to Brand Collabs Manager, enter your email address, and agree to the Terms of Service. Press ‘Submit.’
Next, click “View in Brand Collabs Manager.” This will open the dashboard of your app, allowing you to look for influencers.
The creators recommended are divided into four sections:
Strongest engagement, new to the Brand Collabs Manager, and gaining followers, similar to your past partners. Based on specific criteria, you can use the search tab to search for creators and then sort the results by Followers, Creator Engagement Rate, Creator Views per Video, or other general parameters, such as
- Type of Post (photo, video, live, text, link)
- Subject (animals and pets, arts and culture, business, parenting, education, style, fitness, food, games, health, home and garden, music, politics, relationships, spiritual, science and tech, sports, tv and film, travel, transport)
- Location Area
- The Interests
- The Age
All you have to do next is click on the influencer’s profile that you are interested in. You will see basic information on the influencer on their profile, such as:
- Type of Portfolio
- The Age
- Location Area
- Partners of branded content featured
You’ll also find two kinds of insights and statistics showing the activity of a creator:
- Branded content, followers, engagement rate, posts, videos, views per video- Creator Insights
- Gender, age, top countries, top languages, top cities, top regions, live events, partners: Audience Insights
You can also save their profiles and add them to the creator list if you are interested in several, contact them, or continue searching for similar creators that are similar.
To organize them, you can also create multiple lists with different names. For instance, you might want to create a list of creators you’re already working with, or who you’ve worked with in the past before. Similarly, in different lists, you can place those who you have already contacted and those you would like to contact.
Use the ‘Contact Creator’ button to contact a creator, fill in your e-mail, other recipients, and a personalized message. Your message will be sent directly by email, and replies will go to the email address you have already entered.
However, through’ Project Briefs,’ you can also contact a creator, filling in all the details and profiles that meet your requirements. A letter will be sent to them, and if they are interested, they can contact you.
Again, like in the previous steps, you select your requirements, such as portfolio, age, gender, and topics. Publish the brief after filling in all the products, and then your offer will be sent to the filtered creators.
When making a relevant post, the creator will have to identify a partnership with your company or brand during the collaboration that should follow.
With analytics, Facebook Brank Collabs Manager comes with
The Brand Collabs Manager of Facebook enables you to track statistics about how your collaboration with a creator works and to measure the performance of two things:
- Posts and stories by a creator that has marked you as a sponsor or sponsor
- Posts that you created in which you tagged a partner.
The instruments allow you to measure and compare results if you work with multiple creators, see which collaboration was most effective for you, and concentrate on other strategies accordingly. It can have significant benefits for your business to work with suitable creators, and can be a good way to make more sales. But don’t neglect to pick the best for you; be sure to study their Facebook and Instagram stats carefully.
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