Klaviyo vs Mailchimp: Which Email Marketing Software Is Better?

Klaviyo vs Mailchimp – What email marketing software is best for you? This article reviews Klaviyo vs MailChimp, two different email marketing software companies. It compares their features, pricing, and overall quality to provide a helpful guide for making an informed decision.

SEE: Klaviyo Pricing: What It Is And How They Lock You Out Of Your Own Marketing

What is Email Marketing?

Email marketing is the process of sending commercial or promotional emails to a lists of recipients. Emails can be sent to individuals, businesses, or groups. Email marketing can be used to promote products or services, to collect information from users, and to build relationships with customers. Email marketing is also commonly used to send out announcements about new products or services, to deal with customer feedback, and to contact subscribers who have not interacted with the company in a while.

Which email marketing software is better? There are a lot of factors to consider when deciding which email marketing software is right for your business. Below are some of the key factors to consider when comparing Klaviyo and Mailchimp:

  • Cost: Klaviyo is cheaper than Mailchimp for starters. However, there are additional features that Mailchimp offers that can make it more expensive over time.
  • Feature Set: Both Klaviyo and Mailchimp offer a wide range of features for email marketing purposes. However, Mailchimp has more features overall and it also offers more flexibility when it comes to creating campaigns, sending messages, and managing your data.

How to Choose the Right Email Marketing Software

Email marketing is an incredibly effective way to connect with your customers, and the right email marketing software can make your job a lot easier. If you’re not sure which email marketing software to choose, read on for tips on how to choose the best one for your business.

First and foremost, you need to decide what type of email marketing you want to do. You have two main options: automated or manual email marketing. Automated email marketing software does all the work for you, while manual email marketing involves doing some of the work yourself.

If you’re only planning on using automated email marketing software, consider Klaviyo or Mailchimp. Both are excellent options and have a wide range of features and customization options. However, if you want to be able to customize your emails more, Mailchimp is better suited for you. It also has a wider range of integrations with other tools, so it’s easy to get started working with it.

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If you’re more comfortable working with manual email marketing software, consider Hootsuite or SendHub. Both offer a wide range of features and customization options, and they’re both very easy to use.

How to Set Up Your Klaviyo Account

If you’re looking for an email marketing solution that’s simple to set up and use, Klaviyo may be the right choice for you. Here’s how to get started:

  • First, create a new account with Klaviyo and enter your basic contact information. You’ll need to provide your name, company name, and email address.
  • Next, set up your account preferences. You can choose to have Klaviyo send all of your emails using its own proprietary platform or to use a third-party provider like MailChimp.
  • Once your preferences are set, enter your email list into Klaviyo and click “Add List.” You can then choose how frequently you’d like to receive emails from Klaviyo (every day, week, or month), as well as the type of email you’d like to send (message or campaign).
  • Finally, add some content to your email messages and hit “Send.” Klaviyo will take care of the rest by sending out your customized emails to your list.

How Mailchimp Works

Mailchimp is a well-known email marketing software that allows users to create and send newsletters, create and manage email lists, and track email campaigns. Klaviyo, on the other hand, is a newer player in the email marketing space that has some unique features that may be appealing to some users. In this article, we will compare the two software to see which is better suited for your business.

Both Mailchimp and Klaviyo offer similar features when it comes to creating and managing email lists, sending newsletters, and tracking email campaigns. However, Klaviyo offers some unique features that may be appealing to certain users. For example, Klaviyo allows you to track engagement data for your emails which can help you better understand how your emails are being received. Additionally, Klaviyo offers a more user-friendly design than Mailchimp which could be a plus for some businesses. Ultimately, it is important to decide which email marketing software is best suited for your business based on the specific needs of your organization.

What Tools Does Klaviyo Offer?

Klaviyo is a tool that offers a number of different features that are beneficial for email marketing campaigns. Some of these include the ability to create beautiful emails, track clicks and conversions, and manage your lists. Additionally, Klaviyo has a great interface and is very easy to use. Overall, Klaviyo is a great option for those looking for an email marketing software.

What are the Pros and Cons of Klaviyo vs Mailchimp?

Klaviyo vs Mailchimp: Which Email Marketing Software Is Better?

Both Klaviyo and Mailchimp offer a variety of features that can make your marketing efforts more efficient. However, each platform has its own set of pros and cons that should be considered before making a decision. Here are some key points to consider:

  • Cost: Klaviyo is slightly cheaper than Mailchimp, but both platforms offer free plans with limited features. Paid plans offer more features and customization options.
  • Features: Klaviyo offers more features than Mailchimp, including drag and drop email creation, automated campaigns, and A/B testing.
  • Design: Klaviyo’s user interface is more user-friendly and aesthetically pleasing than Mailchimp’s.
  • Campaigns: Mailchimp offers greater flexibility when creating campaigns, including the ability to send automated messages to large groups. Klaviyo does not offer as many campaign customization options.

READ MORE: Email Blast: What You Need To Know


Email marketing is an essential part of any business, and with so many options available to businesses of all sizes, it can be hard to know which email marketing software is right for you. In this article, we compare Klaviyo and Mailchimp, two of the most popular email marketing software options on the market. We look at their features and see which one would be best suited for your business. After reading this article, hopefully you have a better idea as to which email marketing software is right for you.

Which One Comes First?

When it comes to email marketing, most businesses opt for both Klaviyo and Mailchimp. But which one comes first? In this article, we’re going to compare the two and see which is better for your business.

Klaviyo has been around since 2013, while Mailchimp was founded in 2001. Both companies offer a suite of features that can help you create and send email newsletters, manage your contacts, and track your email marketing performance.

But which one is better? To answer that question, we need to take a look at the two different platforms.

Klaviyo vs Mailchimp: Features

Klaviyo offers a more comprehensive platform than Mailchimp. It includes features like contact management, newsletter creation, tracking, and A/B testing. Mailchimp also offers a lot of features, but they are not as comprehensive as Klaviyo. For example, Mailchimp does not have a contact management feature. Instead, you must use an external tool like Active Campaign or SendGrid to manage your contacts.

Pricing of Klaviyo and Mailchimp

Klaviyo and Mailchimp offer a variety of pricing plans to suit every budget. Klaviyo offers a free plan with limited features, while Mailchimp offers a paid plan that offers more features.

The paid plan at Mailchimp is definitely the better option if you want to maximize your email marketing capabilities. It offers more features such as automated email campaigns, A/B testing, and more. However, the free plan at Klaviyo is also very capable and provides enough features to get started with email marketing. Both plans offer free trials so you can test out each platform before making a decision.

Who Should Use Klaviyo and Mailchimp?

Email marketing is an essential part of any online business strategy, and there are a number of different software options available to businesses of all sizes. If you’re not sure which email marketing software to choose, read on for a comparison of Klaviyo and Mailchimp.

Klaviyo is a newer email marketing platform that’s growing in popularity among small businesses. It has a number of features that make it stand out, including automation, drag-and-drop design, and the ability to send automated newsletters and invoices. In addition, Klaviyo offers a free plan with limited features, and then there’s a paid plan with more features.

Mailchimp is one of the most well-known email marketing platforms out there. It has been around for many years and has built up a large user base. One of the benefits of using Mailchimp is that it’s easy to set up and use. You can start using it immediately without having to spend time configuring anything. Another benefit is that Mailchimp has a wide range of features available for free as well as paid plans. There’s even a plan for small businesses that costs just $9 per month.

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Solutions to Common Problems with Email Marketing Software

If you’re looking for an email marketing software that can help you grow your business, then you may want to consider Klaviyo. Klaviyo is a great option if you’re looking for a software that can automate your email marketing process and create powerful email campaigns. However, there are some common problems that users have reported with Klaviyo, so it’s important to be aware of them before you start using the software. In this blog post, we’ll discuss some of the most common problems with Klaviyo and how to solve them.

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